SUPPLY CHAIN MANAGEMENT SERIES
Supply Chain Challenges
Targeted Skill Level: Basic
Duration: 1 - 1.5 hours
COURSE DESCRIPTION
Underlying supply chain theory is the idea that an adjustment in the size of an order, whether of the final product or of any input into the production process, tends to result in adjustments of an ever-larger magnitude the further one looks out along the supply chain. Inadequate communication and imperfect information among suppliers, distributors, and sellers of the end product are at the heart of this phenomenon, known as the "bullwhip effect". The bullwhip can lead to both over- and under-production, resulting in supply bottlenecks, costly stock outs, or write downs of merchandise. The effect is especially acute when suppliers and customers rely on the wrong type of supply chain to deliver product. In Supply Chain Challenges, hypothetical and real-world case studies provide a rich illustration of the bullwhip effect and the resulting challenges at the heart of supply chain management.
This course was developed in collaboration with The John Olin School of Business at Washington University and Professor of Operations and Manufacturing Management, Panos Kouevelis, an authority and extensively published author on supply chain management.
GOALS
After completing this course you will be able to:
- Recognize potential problem areas in a supply chain.
- Identify specific causes of the bullwhip effect, including information distortion, order batching, pricing fluctuations, and shortage gaming
CASE SIMULATION
In the case study, you will hear from Anheuser-Busch executives. They will relay how changes in market demand and an evolving product line resulted in supply chain problems, and how the company arrived at a set of solutions aimed at improved efficiency and margins.
INSTRUCTIONAL PATH CONTENT
- Overview of Supply Chain Management
Understanding the Impact of Supply Chain Problems
- Higher Costs
- Longer Cash Cycles
- Revenue Pressures
- The "Bullwhip" Phenomenon: What is it?
What Causes the Bullwhip?
- Information Distortion
- Order Batching
- Pricing Fluctuations
- Shortage Gaming
JUST-IN-TIME CONTENT
- Articles from:
- Harvard Business Review
- Supply Chain Management Review
- Management Science
- Spreadsheet Tools
- Economic Value Added (EVA)
Presented in the Interactive Directed Learning Model™
Call us at 610.388.0969 or use our convenient contact form.
|
