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SUPPLY CHAIN MANAGEMENT SERIES
Integrating Bricks vs. Clicks™
Targeted Skill Level: Advanced
Duration: 1 - 1.5 hours
COURSE DESCRIPTION
E-commerce supply chains are frequently complicated by the fact that the core business often contains e-business components as well as a conventionally structured "brick-and-mortar" business. This type of integrated business model creates opportunities for diversification as well as potential pitfalls. Insights - Integrating Bricks vs. Clicks™ presents emerging integration strategies and the challenges and potential rewards of integration.
This course was developed in collaboration with The John Olin School of Business at Washington University and Professor of Operations and Manufacturing Management, Panos Kouevelis, an authority and extensively published author on supply chain management.
GOALS
After completing this course you will be able to:
- Understand how businesses can add value by integrating a brick-and-mortar supply chain with that supporting a corresponding e-business.
- Understand the four business dimensions (brand, operations, management and equity) at issue when companies bridge themselves from the physical space to
the virtual space
- Understand how B2B hubs and exchanges serve as important tools for implementing an integrated supply chain strategy.
CASE STUDY
In the case study, Anheuser-Busch executives return from Supply Chain Challenges. You hear how they identified and executed solutions to the supply chain problems that dogged the brewing company as the marketplace changed and the company diversified its product line.
INSTRUCTIONAL PATH CONTENT
- Operations
- Inbound Logistics
- Procurement via MRO Hubs
- Procurement via Catalogue Hubs
- Procurement via Yield Management Hubs
- Procurement via BB Exchanges
- Bricks vs. Clicks
- Production
- Functional Products
- Innovative Products and Information Visibility
- Innovative Products and Mirroring
- Innovative Products and Specialty Manufacturing
- Innovative Products and Super Portals
- Dynamic Inventory Deployment
- Use of Physical Stores
- Use of Distribution Centers
- Use of Drop Shipping
- Outbound Logistics and the Use of Enterprise Portals
Bricks v. Clicks - Management
Bricks v. Clicks - Equity
Supply Chain Evaluation Tool
JUST-IN-TIME CONTENT
- Articles from:
- Harvard Business Review
- Supply Chain Management Review
- Management Science
Presented in the Interactive Directed Learning Model™
Call us at 610.388.0969 or use our convenient contact form.
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